it’s our life’s work.

we met online.

It all started because of an Etsy conversation in 2012. That conversation kicked off a long distance friendship that would never end. Fast forward to 2014, and the idea for EVERYKIND was born. We decided that because t-shirts allow us to be walking billboards, we should be wearing positive, kindness-spreading designs on them. We hoped that these messages would spark conversations, ignite change and inspire everyone to live a kind(er) life. We know first hand that being kind isn’t always easy, but choosing kindness is always worth it. We are so freaking passionate about bettering ourselves and the world we live in, and we believe that what we do makes a difference. We’re so glad you’re here, and we invite you to tune in to our very first podcast episode to hear “the conversation” that started it all.

Q: What do you call 2 Colleens on a mission to change the world?

Hi! I’m CB.


(Colleen B)

I am a hyper emotional human and I believe that music and dancing can turn any frown upside down. I enjoy cream with a splash of coffee, spending time with my family, and being the girl at the party you can rely on for chapstick.

“We’re fools whether

we dance or not, so we

might as well dance.”

-Japanese Proverb

& I’m CS! 

(Colleen S)

I tend to have more enthusiasm than often necessary and consider myself fluent in several accents. I don’t go anywhere without my water, I’m a total sucker for teen romance movies, and I sleep with four pillows every single night.

“Live in such a way that

if someone spoke badly

of you, no one would

believe them.”

A: Kindness enthusiasts!


Every day we have the opportunity to honor CS’s sister, Shannon, when we do our life’s work. Shannon was a beloved daughter, sister, friend, teacher, and above all, mother of 2 boys. On July 27, 2014, the unthinkable happened: she was shot and killed by her ex-husband who turned the gun on himself, leaving their boys (10 and 8 at the time) parentless. CS and her husband adopted the boys, and are happy to report that they are doing remarkably well, thanks in huge part to the outpouring of love that is still shown and given to them today.

The legacy that Shannon left behind is everything that we strive to embody. She was kind, loyal, encouraging, persistent, and had a smile that truly changed the world she left behind forever. CS would like to encourage you to love who you love every single day, because really and truly, you never know. Things can change in an instant, and we should all live the way we want to be remembered. We should always be kinder than necessary as often as possible.